Efrain Corleto is Chief Marketing Officer (CMO) at SoftExpert, responsible for leading the company's global brand strategy, corporate positioning, and expanding its presence in strategic markets. An executive with over 15 years of experience in advisory roles at technology companies and digital platforms, he combines expertise in B2B marketing, growth, and brand positioning. He holds degrees in Communications and Digital Transformation Strategy from Boston University and also taught at SENAC. He brings a rare combination of academic experience and practical experience to lead marketing initiatives in regulated and international environments.
Manufacturing sectors face increasing pressure to complete digital transformation. This requires leaders to transform compliance into a competitive catalyst, driven by a narrative-driven marketing strategy that translates these technical requirements.
