What is the MACC Curve? Understand and Revolutionize Your ESG Strategies 
ShareShare

What is the MACC Curve? Understand and Revolutionize Your ESG Strategies 

Published in August 12th, 2024

The Marginal Abatement Cost Curve (MACC) is a crucial tool for understanding how to mitigate greenhouse gases effectively and economically. Imagine, for a moment, that we can quantify exactly how much it costs to reduce emissions of polluting gases.

This allows us to identify the most affordable strategies to combat climate change. The curve not only highlights the lowest-cost options but also organizes these strategies in ascending order of price. This way, it facilitates informed decision-making about where to invest our resources.

And why does this matter? We live in a world with limited resources, where choices must be made wisely. By focusing on the most cost-effective actions, we maximize the impact of every dollar invested towards a sustainable future.

Companies, especially those committed to ESG (Environmental, Social, and Governance) practices, can use this curve as a roadmap to reduce their carbon footprints.

By committing to reducing greenhouse gases, they not only contribute to the planet’s well-being but also align with the growing consumer demands for environmental responsibility.

In this article, we will reveal how the MACC Curve can revolutionize your ESG strategies, offering valuable insights to optimize your environmental efforts without compromising profitability. Keep reading and revolutionize your ESG strategies with valuable insights we will provide.

How Greenhouse Gases Impact the Environment

Greenhouse gases are at the center of discussions about climate change. They act like a blanket that keeps heat in the Earth’s atmosphere, contributing to global warming. But what does this really mean for the environment?

First, it’s essential to understand that these gases are not all villains. They are necessary to keep our planet warm at a habitable level. However, the issue arises when human activities, such as burning fossil fuels and deforestation, increase their concentrations beyond the natural balance.

This results in higher temperatures, changes in weather patterns, and more frequent extreme events. Imagine more intense heatwaves in the summer or extremely cold winters.

Moreover, the impact goes beyond the climate. The rise in greenhouse gases affects biodiversity, marine and terrestrial ecosystems, and even our food security. Corals are bleaching, species are migrating to cooler areas, and crops are being affected by climate changes. The balance of our planet is at stake.

Understanding how greenhouse gases impact the environment is crucial for seeking sustainable solutions. Reducing emissions, investing in renewable energy, and sustainable development practices are vital steps. Every action counts in the fight against climate change.

How to Develop the MACC Curve

Building the Marginal Abatement Cost Curve (MACC) starts with identifying the various options for reducing greenhouse gases available. This curve is a crucial tool for understanding how we can combat climate change efficiently and economically.

The first step involves collecting detailed data on current emissions and possible abatement measures, including their respective reduction capacities and associated costs. After gathering this information, the next step is to order the abatement options from the lowest to the highest cost per unit of avoided emission.

This creates a graphical visualization where the horizontal axis represents the total amount of emissions reduced, and the vertical axis shows the marginal cost — that is, how much it costs to reduce each additional unit of emission. This arrangement highlights which technologies or methods are most cost-effective for reducing emissions.

The analysis doesn’t stop there. It’s also vital to consider factors such as technical feasibility, social and economic impacts, and the regulatory and political capacity to implement these solutions.

Including these nuances makes the MACC a dynamic tool, adaptable to changes in technologies, market prices, and environmental policies. Thus, it becomes essential for planning effective strategies to combat global warming, aligned with ESG objectives.

How to Analyze the MACC Curve

Understanding the Marginal Abatement Cost Curve (MACC) is essential for anyone who wants to reduce greenhouse gases effectively and economically. It is a tool that helps identify the most cost-effective options for cutting emissions. But how exactly do you analyze this curve?

First, look at the horizontal axis, which shows the amount of greenhouse gas abatement — the further to the right, the greater the reduction. On the vertical axis, we have the marginal cost, representing the additional cost to reduce an additional unit of emission. The key point here is to identify areas where the cost is lower, but the reduction impact is significant.

The curve usually starts with low-cost or even negative options — yes, some measures save money! Moving forward, the cost per unit increases.

It’s vital to focus on the early stages of the curve. Why? Because here you find the most affordable and easy-to-implement strategies. These include improvements in energy efficiency, switching to renewable energy sources, or adapting industrial processes.

Example of MACC Curve Analysis

By analyzing this fictitious example of a MACC Curve below, it is observed that project 1 will result in the greatest financial benefit for the organization due to its more negative marginal abatement cost.

On the other hand, project 2 emerges as the best choice that, if adopted, will provide the greatest CO2e abatement (larger base column). Project 5 represents the option that requires the highest capital investment from the company.

The analysis doesn’t end with identifying the least costly options. It’s also important to consider the total abatement potential and how it aligns with your ESG goals. Evaluating the MACC allows you to clearly see where your money will be best invested in the fight against climate change, ensuring that every dollar significantly contributes to a greener and more sustainable future.

Practical Examples of Emission Reduction with the MACC

The Marginal Abatement Cost Curve (MACC) is a powerful tool in the fight against climate change. It shows us how to reduce greenhouse gas (GHG) emissions cost-effectively.

Understanding the MACC not only helps governments and companies make informed decisions but also highlights sustainable paths for the future. And this aligns perfectly with ESG principles, which emphasize the importance of environmental management.

For example, the MACC may reveal that investing in renewable energy, such as solar or wind, offers one of the cheapest ways to cut emissions. Or it may show that improving energy efficiency in buildings is a low-cost strategy with a significant impact. The beauty of the MACC lies in its ability to order abatement actions by their cost, thus encouraging the most economical choices first.

And it doesn’t stop there. The MACC also highlights the potential of reforestation and sustainable forest management as effective methods for sequestering carbon from the environment. This not only helps reduce GHGs but also promotes biodiversity and improves ecosystem health. Therefore, by applying the lessons of the Marginal Abatement Cost Curve, we can significantly advance towards a more sustainable and responsible future.

What are the limitations of this indicator?

The MACC curve is great for making specific changes within your current production system, but it is not the best alternative for those seeking radical changes in pursuit of sustainability. This is pointed out by the World Bank Group , explaining that the abatement cost factor can lead organizations to make quite inefficient decisions — especially if used incorrectly.

For example, if your company is looking to reduce emissions by 10%, it makes sense to use the MACC curve to implement low-cost actions. But if you want to reduce emissions to almost zero, something that more and more companies are aiming for, more daring initiatives are needed.

An example of this would be using the MACC curve to replace your company’s fleet of vans and trucks with models that consume less fossil fuel. You are reducing your emissions and saving on diesel costs, but these new vehicles will still emit carbon dioxide.

To really get close to zero emissions, you need to seek more radical changes. An example would be replacing these vehicles with non-motorized or electric options. The cost of replacing the fleet would be much higher, but at the end of the process, your organization would be much closer to carbon neutrality.

What are the alternatives to the MACC curve?

Marginal Abatement Cost Curves centralized sustainability discussions in the 2000s. This made perfect sense, as at that time the conversation was focused on marginal changes.

But times have changed, and the priority has shifted to long-term strategies. These plans need to take into account the interactions between different sectors and technical innovations. Their focus is on reducing the total cost of the transition, not on seeking the marginal cost at all times.

Turkey’s Climate and Development Report

A great example of an alternative to the MACC curve is the project presented in Turkey’s Climate and Development Report (CCDR). It presents an ambitious strategy to reduce the country’s emissions in the coming decades, tackling various fronts to achieve carbon neutrality by 2052.

To do this, the Turkish government will work to reduce carbon generation from transportation, electricity generation, and industries such as agriculture and construction. At the same time, the country has committed to making a large investment in reforestation, with the planted trees offsetting 100% of national emissions by the end of the plan.

MACC 2.0 Curve

The Environmental Defense Fund (EDF), a US-based non-profit environmental organization, developed a Marginal Abatement Cost Curve (MACC) 2.0. It shows the annual reductions in carbon emissions from different measures of a given energy system.

With this, the organization can get an idea of the cumulative costs of its efforts. Additionally, the MACC 2.0 curve provides a broader view of the ideal timing for making each decision in the subsequent decades.

These are the main changes that the MACC 2.0 curve brings compared to the original version:

  • Greater accuracy: The new technique improves the estimation of costs and the performance of measures over time. To do this, it takes into account technological evolution and changes in market prices.
  • Flexibility: The MACC 2.0 curve is more flexible and can be adapted to different contexts and needs. It allows for a more personalized and relevant analysis for different sectors and regions.
  • Decarbonization policies: The newer methodology was designed to support more ambitious and effective decarbonization policies. Thus, it can offer more detailed insights for decision-makers.
  • Systemic approach: The evolved version of the MACC adopts a more comprehensive approach, considering the coordination of various emission reduction measures across the entire energy system — not just isolated measures.

This is an example of the MACC 2.0 curve developed by the EDF.

MACC 2.0 Curve developed by the Environmental Defense Fund (EDF)
MACC 2.0 Curve developed by the Environmental Defense Fund (EDF) (Source: EDF)

From top to bottom, you can see how emissions decrease as the measures gain a higher cost/benefit ratio. With this, the initiatives become more accessible at a higher marginal abatement cost.

The highest point on the Y-axis represents the baseline scenario emissions, while the lowest point shows what happens when all measures are implemented in a coordinated manner.

Following this model, it is possible to reduce carbon emissions and energy use of organizations and even entire industries to net negative levels.

Conclusion

The Marginal Abatement Cost Curve (MACC) stands out as an important tool for companies and governments seeking to mitigate greenhouse gas emissions efficiently and economically. In the context of ESG practices, adopting the MACC curve allows companies to align their sustainability efforts with financial goals, meeting the growing expectations of consumers and investors for environmental responsibility.

However, it is essential to recognize the limitations of the MACC curve, especially when it comes to the radical changes needed to achieve carbon neutrality. Exploring alternatives such as the MACC 2.0 curve and comprehensive decarbonization strategies can provide more accurate and adaptable insights, considering technological evolution and the nuances of different sectors.

By integrating these approaches, organizations can not only reduce their emissions cost-effectively but also contribute significantly to a more sustainable and resilient future. By incorporating the analysis of the MACC curve and its evolutions, companies not only reinforce their commitment to sustainability but also position themselves as leaders in the transition to a low-carbon economy.

Looking for better efficiency and compliance in your operations? Our experts can help identify the best strategies for your company with SoftExpert solutions. Contact us today!

About the author
Camilla Christino

Camilla Christino

Business Analyst at SoftExpert, completed a Bachelor's in Food Engineering at Instituto Mauá de Tecnologia. She has solid experience in the quality area in the food industries with a focus on monitoring and adapting internal and external auditing processes, documentation of the quality management system (ISO 9001, FSSC 22000, ISO / IEC 17025), Quality Control, Regulatory Affairs, GMP, HACCP and Food Chemical Codex (FCC). She is also certified as a leading auditor in the ISO 9001: 2015.

You might also like:

Logo SoftExpert Suite

The most comprehensive corporate solution for business compliance, innovation and digital transformation