Many companies already understand the importance of retaining talent; after all, the human factor can be a great competitive differential. Well-trained employees are able to win over customers, exceed expectations and be loyal to the company for a long time.

But what can we do to retain talent and thereby keep customers satisfied and also stand out in the market?

In all segments, the market is full of competitors, which offer increasingly similar products and services. On the other hand, the profile of customers has changed. The consumer is more demanding, and competing for these customers has become increasingly challenging.

For this reason, doubts are common about how to retain talented employees and bring them up to the level of excellence, which path to take and where to start. For this to happen, the company culture needs to change.

Retaining talent and achieving results depend on two fundamental factors:

  • Incorporate employee training and development actions into company strategies;
  • Get support from top management.

Changing the culture of a company is not a simple task, but when the Board supports and gets involved in the initiative, the process becomes easier and flows more naturally.

The training programs should help develop and strengthen employee skills at all levels in the organization.

In a market with increasingly higher expectations, recent research shows that employee training and development actions have contributed significantly to retaining talent, as well as making the business stand out and grow.

To help this process, it is crucial to have a human development management solution that automates competency mapping, training planning, development and assessment of individual performance, as well as defining objectives and setting individual goals.

Investing in employee development will have positive impacts on the company. In addition to decreasing turnover rates, customer satisfaction and loyalty also increase. Employees who are constantly being empowered and updating their knowledge feel more motivated. A well-attended customer will surely come back to the company when they need a product or service.

The market remains competitive. No doubt, companies that are able to adapt faster by meeting the new requirements will gain market share. Retaining talent and developing employees, undoubtedly, has great weight in this process.

Marcelo Becher


Marcelo Becher

Specialist in Strategic Management from PUC-PR. Business and market analyst at SoftExpert, a software provider for enterprise-wide business processes automation, improvement, compliance management and corporate governance.

You might also like:

Get free content in your inbox!

Subscribe to our Newsletter and get content about corporate management's best practices produced by specialists.

By clicking the button below, you confirm that you have read and accept our Privacy Policy.